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In a statement to People Magazine, TikTok said that for several years, searches for “Benadryl Challenge” have redirected users to its Community Guidelines and substance use support resources.
The company also said it does not display videos linked to known dangerous challenges in search results. Instead, users searching for those terms are directed toward TikTok’s Online Challenges Safety Center, a resource developed with input from youth safety experts, an adolescent development specialist, and a behavioral scientist focused on risk prevention.
Moreover, YouTube said it has a “strict, long-standing policies prohibiting content that encourages dangerous challenges that risk serious injury or death and the abuse of non-regulated substances.”
The father, Richard Presson, is now warning other parents of the dangers lurking in online “challenges” like the one that took Leah’s life.
“I just want everybody to be aware to where they can educate their kids,” he told KSNT. “But these challenges are just silly, and they need to be educated so it don’t happen again.”
Rest in peace, Leah. Please share this article on Facebook with friends and family to spread awareness of these dangerous social media trends.