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He became the first artist in history to occupy the entire top three of the UK Singles Chart. Bieber diversified on numerous collaborations between 2016 and 2017, including “I’m the One” and his remix to “Despacito”—both reaching number one on the US Billboard Hot 100 a week apart, making him the first artist in history to chart new number-one songs in consecutive weeks.
“Despacito” was named the greatest Latin song of all time by Billboard and earned Bieber his career-first Latin Grammy Award. In 2019, he released a country collaboration with Dan + Shay, “10,000 Hours”, which won the Grammy Award for Best Country Duo/Group Performance.
Across these releases, Bieber’s career is marked by a repeated shift in musical setting. The early recordings introduced him to a young pop audience, while later projects placed his voice within dance music and collaborations that reached listeners beyond that initial audience. The progression described here is not confined to a single album or one successful partnership. It runs through several different phases of his recording work.
The contrast between Under the Mistletoe and Purpose illustrates that range. One album worked within the familiar seasonal setting of Christmas music; the other became associated with a run of contemporary pop singles and an electronic influence. Believe occupies another point in that development, reflecting an earlier move toward dance-pop as his career expanded beyond the first wave of teenage success.